21 мая 2009 г.
тексты на английском

McDonald's and Nintendo in Wi-Fi Deal

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Nintendo of America is expected to announce today that it will offer free wireless Internet access for its Nintendo DS portable game system at McDonald's restaurants. Customers will be able to play DS games with other players around the world.

McDonald's offers wireless Internet, or Wi-Fi, access to laptop users for a fee in 6,000 restaurants nationwide, but the free Nintendo machines will permit them to play without a laptop.

"This is such an interesting direction for McDonald's," said Anita Frazier, an entertainment industry analyst with the NPD Group, a research firm. "This could encourage kids to go to McDonald's to play games." As with the toys that have long been packaged with McDonald's food, the deal will help draw customers to the restaurants, she said.

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Wi-Fi (Wireless Fidelity) - a set of standards for wireless local area networks. Any wi-fi product can be used with any other wi-fi product

to announce - to make a public or official statement, especially about a plan, decision, or something that has happened

wireless - wireless technologies, systems, or equipment such as mobile phones do not use wires, but communicate using electronic signals

portable - something that is portable is easy to carry or move, so that you can use it in different places

a customer - a person or company that buys goods or services

a fee - money that you pay to a professional person or institution for their work

to use / access for a fee

nationwide - in all parts of a country

to permit - to allow someone to do something, or to allow something to happen

entertainment - performances that people enjoy

to encourage - to suggest that someone does something that you believe would be good

a deal - a formal agreement, especially in business or politics

to make a deal

a deal goes through = happens as arranged

a deal falls through = does not happen as arranged

to draw - to make someone notice something

to draw customers = to attract customers

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